How to Build a PPC Strategy Around Travel Intent Signals
Travel advertisers typically have a long booking cycle. Build a PPC strategy around the intent signals that lead to serious inquiries.
Optimization Tips
Performance Max: What It Is, What It Isn’t, and When to Use It
One of the most misunderstood campaign types is Performance Max. Learn about the setup decisions that determine how it works best.
Broad Match Isn’t the Enemy (If You Know What You’re Doing)
Let’s talk about broad match in 2026, the three conditions that make it work, and how to introduce it without blowing up your account.